Contents
# Amazon.ca Privacy Notice
**Last Updated: May 18, 2020.** [Click here](https://www.amazon.ca/gp/help/customer/display.html?nodeId=202056900)
to see prior version.
We know that you care how information about you is used and shared, and
we appreciate your trust that we will do so carefully and sensibly. This
Privacy Notice describes how Amazon.com.ca, Inc. and its affiliates
(collectively "Amazon") collect and process your personal information
through Amazon websites, devices, products, services, online and
physical stores, and applications that reference this Privacy Notice
(together "Amazon Services"). By using Amazon Services you are
consenting to the practices described in this Privacy Notice.
- [What Personal Information About CustomersDoes AmazonCollect?](#whatpersonalinformationaboutcustomersdoesamazoncollect)
- [For What Purposes Does Amazon Use Your Personal Information?](#forwhatpurposesdoesamazonuseyourpersonalinformation)
- [What About Cookies and Other Identifiers?](#whataboutcookiesandotheridentifiers)
- [Does Amazon Share Your Personal Information?](#doesamazonshareyourpersonalinformation)
- [How Secure Is Information About Me?](#howsecureisinformationaboutme)
- [What About Advertising?](#whataboutadvertising)
- [What Information Can I Access?](#whatinformationcaniaccess)
- [What Choices Do I Have?](#whatchoicesdoihave)
- [Are Children Allowed to Use Amazon Services?](#arechildrenallowedtouseamazonservices)
- [Conditions of Use, Notices, and Revisions](#conditionsofusenoticesandrevisions)
- [Related Practices and Information](#relatedpracticesandinformation)
- [Examples of Information Collected](#examplesofinformationcollected)
{id=whatpersonalinformationaboutcustomersdoesamazoncollect}
** **
## What Personal Information About Customers Does Amazon Collect?
We collect your personal information in order to provide and continually
improve our products and services.
Here are the types of personal information we collect:
- **Information You Give Us.** We receive
and store any information you provide in relation to Amazon
Services.
[Click
here](#examplesofinformationcollected)
to see examples of what we collect. You can choose not to
provide certain information, but then you might not be able to take
advantage of many of our Amazon Services.
- **Automatic Information.** We
automatically collect and store certain types of information about
your use of Amazon Services, including information about your
interaction with content and services available through Amazon
Services. Like many websites, we use "cookies" and other unique
identifiers, and we obtain certain types of information when your
web browser or device accesses Amazon Services and other content
served by or on behalf of Amazon on other websites.
[Click
here](#examplesofinformationcollected)
to see examples of what we collect.
- **Information from Other Sources.** We
might receive information about you from other sources, such as
updated delivery and address information from our carriers, which we
use to correct our records and deliver your next purchase more
easily.
[Click
here](#examplesofinformationcollected)
to see additional examples of the information we
receive.
## {id=forwhatpurposesdoesamazonuseyourpersonalinformation}For What Purposes Does Amazon Use Your Personal Information?
We use your personal information to operate, provide, develop, and
improve the products and services that we offer our customers. These
purposes include:
- **Purchase and delivery of products and
services.** We use your personal information to take and handle
orders, deliver products and services, process payments, and
communicate with you about orders, products and services, and
promotional offers.
- **Provide, troubleshoot, and improve
Amazon Services.** We use your personal information to provide
functionality, analyze performance, fix errors, and improve the
usability and effectiveness of the Amazon Services.
- **Recommendations and personalization.**
We use your personal information to recommend features, products,
and services that might be of interest to you, identify your
preferences, and personalize your experience with Amazon
Services.
- **Provide voice, image and camera
services.** When you use our voice, image and camera services, we
use your voice input, images, videos, and other personal information
to respond to your requests, provide the requested service to you,
and improve our services.
For
more information about Alexa voice services, [click
here](https://www.amazon.ca/gp/help/customer/display.html?nodeId=GVP69FUJ48X9DK8V).
- **Comply with legal obligations.** In
certain cases, we collect and use your personal information to
comply with laws. For instance, we collect from sellers information
regarding place of establishment and bank account information for
identity verification and other purposes.
- **Communicate with you.** We use your
personal information to communicate with you in relation to Amazon
Services via different channels (e.g., by phone, email,
chat).
- **Advertising.** We use your personal
information to display interest-based ads for features, products,
and services that might be of interest to you. We do not use
information that personally identifies you to display interest-based
ads. To learn more, please read our [Interest-Based Ads
policy](https://www.amazon.ca/gp/BIT/InternetBasedAds).
- **Fraud Prevention and Credit Risks.** We
use personal information to prevent and detect fraud and abuse in
order to protect the security of our customers, Amazon, and others.
We may also use scoring methods to assess and manage credit
risks.
## {id=whataboutcookiesandotheridentifiers} What About Cookies and Other Identifiers?
To enable our systems to recognize your browser or device and to provide
and improve Amazon Services, we use cookies and other identifiers. For
more information about cookies and how we use them, please read our
[Cookies
Notice](https://www.amazon.ca/gp/help/customer/display.html/?nodeId=201890250).
## {id=doesamazonshareyourpersonalinformation}Does Amazon Share Your Personal Information?
Information about our customers is an important part of our business,
and we are not in the business of selling our customers' personal
information to others. We share customers' personal information only as
described below and with subsidiaries Amazon.com, Inc. controls that
either are subject to this Privacy Notice or follow practices at least
as protective as those described in this Privacy Notice.
- **Transactions involving Third Parties.**
We make available to you services, products, applications, or skills
provided by third parties for use on or through Amazon Services. For
example, you can order products from third parties through our
stores, download applications from third-party application providers
from our App Store, and enable third-party skills through our Alexa
services. We also offer services or sell product lines jointly with
third-party businesses, such as co-branded credit cards. You can
tell when a third party is involved in your transactions, and we
share customers’ personal information related to those transactions
with that third party.
- **Third-Party Service Providers.** We
employ other companies and individuals to perform functions on our
behalf. Examples include fulfilling orders for products or services,
delivering packages, sending postal mail and email, removing
repetitive information from customer lists, analyzing data,
providing marketing assistance, providing search results and links
(including paid listings and links), processing payments,
transmitting content, scoring, assessing and managing credit risk,
and providing customer service. These third-party service providers
have access to personal information needed to perform their
functions, but may not use it for other purposes.
- **Business Transfers.** As we continue to
develop our business, we might sell or buy other businesses or
services. In such transactions, customer information generally is
one of the transferred business assets but remains subject to the
promises made in any pre-existing Privacy Notice (unless, of course,
the customer consents otherwise). Also, in the unlikely event that
Amazon.com.ca, Inc. or substantially all of its assets are acquired,
customer information will of course be one of the transferred
assets.
- **Protection of Amazon and Others.** We
disclose account and other personal information when we believe
disclosing is appropriate to comply with the law; enforce or apply
our [Conditions of
Use](https://www.amazon.ca/gp/help/customer/display.html?nodeId=201909000)
and other agreements; or protect the rights, property, or safety of
Amazon, our users, or others. This includes exchanging information
with other companies and organizations for fraud protection and
credit risk reduction.
Other than as set out above, you will receive notice when personal
information about you might be shared with third parties, and you will
have an opportunity to choose not to share the information.
## {id=howsecureisinformationaboutme}How Secure Is Information About Me?
We design our systems with your security and privacy in mind.
- We work to protect the security of your
personal information during transmission by using encryption
protocols and software.
- We follow the Payment Card Industry Data
Security Standard (PCI DSS) when handling credit card data.
- We maintain physical, electronic, and
procedural safeguards in connection with the collection, storage,
and disclosure of personal customer information. Our security
procedures mean that we may occasionally request proof of identity
before we disclose personal information to you.
- Our devices offer security features to
protect them against unauthorized access and loss of data. You can
control these features and configure them based on your needs.
[Click
here](https://www.amazon.ca/gp/help/customer/display.html?ref_=ya_d_c_dev&nodeId=200127470)
for more information on how to manage the security settings of your
device.
- It is important for you to protect against
unauthorized access to your password and to your computers, devices,
and applications. Be sure to sign off when finished using a shared
computer.
[Click
here](https://www.amazon.ca/gp/help/customer/display.html?nodeId=GQL359FK7DM8294C)
for more information on how to sign off.
## {id=whataboutadvertising}What About Advertising?
- **Third-Party Advertisers and Links to
Other Websites.** Amazon Services may include third-party
advertising and links to other websites and apps. Third-party
advertising partners may collect information about you when you
interact with their content, advertising, and services. For more
information about third-party advertising at Amazon, including
interest-based ads, please read our [Interest-Based Ads
policy](https://www.amazon.ca/gp/BIT/InternetBasedAds). To adjust
your advertising preferences, please go to the
[Advertising
Preferences](https://www.amazon.ca/adprefs) page.
- **Use of Third-Party Advertising
Services.** We provide ad companies with information that allows
them to serve you with more useful and relevant Amazon ads and to
measure their effectiveness. We never share your name or other
information that directly identifies you when we do this. Instead,
we use an advertising identifier like a cookie or other device
identifier. For example, if you have already downloaded one of our
apps, we will share your advertising identifier and data about that
event so that you will not be served an ad to download the app
again. Some ad companies also use this information to serve you
relevant ads from other advertisers. You can learn more about how to
opt-out of interest-based advertising by going to the
[Advertising
Preferences](https://www.amazon.ca/adprefs) page.
## {id=whatinformationcaniaccess}What Information Can I Access?
You can access your information, including your name, address, payment
options, profile information, Prime membership, household settings, and
purchase history in the "Your Account" section of the website.
[Click
here](#examplesofinformationcollected)
for a list of examples that you can access.
## {id=whatchoicesdoihave}What Choices Do I Have?
If you have any questions as to how we collect and use your personal
information, please contact our
[Customer
Service](https://www.amazon.ca/gp/help/contact-us). Many of our
Amazon Services also include settings that provide you with options as
to how your information is being used.
- As described above, you can choose not to
provide certain information, but then you might not be able to take
advantage of many of the Amazon Services.
- You can add or update certain information
on pages such as those referenced in [What Information Can I
Access?](#whatinformationcaniaccess).
When you update information, we usually keep a copy of the prior
version for our records.
- If
you do not want to receive email or other communications from us,
please adjust your [Customer Communication
Preferences](https://www.amazon.ca/gp/cpc/homepage?ie=UTF8&%2AVersion%2A=1&%2Aentries%2A=0&).
If you don’t want to receive in-app notifications from us, please
adjust your notification settings in the app or device.
- If you do not want to see interest-based
ads, please adjust your
[Advertising
Preferences](https://www.amazon.ca/gp/dra/info).
- The Help feature on most browsers and
devices will tell you how to prevent your browser or device from
accepting new cookies or other identifiers, how to have the browser
notify you when you receive a new cookie, or how to block cookies
altogether. Because cookies and identifiers allow you to take
advantage of some essential features of Amazon Services, we
recommend that you leave them turned on. For instance, if you block
or otherwise reject our cookies, you will not be able to add items
to your Shopping Cart, proceed to Checkout, or use any Services that
require you to Sign in. For more information about cookies and other
identifiers, see our [Cookies
Notice](https://www.amazon.ca/gp/help/customer/display.html/?nodeId=201890250).
- If
you want to browse our websites without linking the browsing history
to your account, you may do so by logging out of your account
[here](https://www.amazon.ca/gp/help/customer/display.html?nodeId=GQL359FK7DM8294C)
and blocking cookies on your browser.
- You will also be able to opt out of
certain other types of data usage by updating your settings on the
applicable Amazon website (e.g., in "Manage Your Content and
Devices"), device, or application.
For
more information [click
here](https://www.amazon.ca/gp/help/customer/display.html?nodeId=G5JNZREJ3TTSCU3G).
Most non-Amazon devices also provide users with the ability to
change device permissions (e.g., disable/access location services,
contacts). For most devices, these controls are located in the
device's settings menu. If you have questions about how to change
your device permissions on devices manufactured by third parties, we
recommend you contact your mobile service carrier or your device
manufacturer.
- If you are a seller, you can add or update
certain information in
[Seller Central](https://sellercentral.amazon.com) , update
your account information by accessing your
[Seller
Account
Information](https://sellercentral.amazon.com/hz/sc/account-information),
and adjust your email or other communications you receive from us by
updating your
[Notification
Preferences](https://sellercentral.amazon.com/notifications/preferences/ref=xx_notifpref_dnav_xx).
- If you are an author, you can add or
update the information you have provided in the
[Author
Portal](https://authorcentral.amazon.com/gp/help?topicID=200649520)
and
[Author
Central](https://authorcentral.amazon.com/) by accessing your
accounts in the Author Portal and Author Central,
respectively.
In addition, to the extent required by applicable law, you may have the
right to request access to or delete your personal data. If you wish to
do any of these things, please contact[Customer
Service](https://www.amazon.ca/gp/help/contact-us). Depending on
your data choices, certain services may be limited or unavailable.
## {id=arechildrenallowedtouseamazonservices}Are Children Allowed to Use Amazon Services?
Amazon does not sell products for purchase by children. We sell
children's products for purchase by adults. If you are under 18, you may
use Amazon Services only with the involvement of a parent or guardian.
## {id=conditionsofusenoticesandrevisions}Conditions of Use, Notices, and Revisions
If you choose to use Amazon Services, your use and any dispute over
privacy is subject to this Notice and our [Conditions of
Use](https://www.amazon.ca/gp/help/customer/display.html?nodeId=201909000),
including limitations on damages, resolution of disputes, and
application of the law of the state of Washington. If you have any
concern about privacy at Amazon, please contact us with a thorough
description, and we will try to resolve it. Our business changes
constantly, and our Privacy Notice will change also. You should check
our websites frequently to see recent changes. Unless stated otherwise,
our current Privacy Notice applies to all information that we have about
you and your account. We stand behind the promises we make, however, and
will never materially change our policies and practices to make them
less protective of customer information collected in the past without
the consent of affected customers.
## {id=relatedpracticesandinformation}Related Practices and Information
- [Conditions of
Use](https://www.amazon.ca/gp/help/customer/display.html?nodeId=201909000)
- [Seller Program
Policies](https://sellercentral.amazon.ca/gp/help/external/G521?language=en_CA)
- [Help
department](https://www.amazon.ca/gp/help/customer/display.html?nodeId=508510)
- [Most Recent
Purchases](https://www.amazon.ca/your-orders)
- [Your Profile and Community
Guidelines](https://www.amazon.ca/gp/help/customer/display.html?nodeId=GLHXEX85MENUE4XF)
## {id=examplesofinformationcollected}Examples of Information Collected
**Information You Give Us When You Use Amazon Services**
You provide information to us when you:
- search or shop for products or services in
our stores;
- add or remove an item from your cart, or
place an order through or use Amazon Services;
- download, stream, view, or use content on
a device or through a service or application on a device;
- provide information in
[Your
Account](https://www.amazon.ca/gp/css/homepage.html) (and you
might have more than one if you have used more than one email
address or mobile number when shopping with us)
or
[Your Profile](https://www.amazon.ca/gp/pdp/profile);
- talk to or otherwise interact with our
Alexa Voice service;
- upload your contacts;
- configure your settings on, provide data
access permissions for, or interact with an Amazon device or
service;
- provide information in your
[Seller
Account](https://sellercentral.amazon.com/),
[Kindle
Direct Publishing (KDP)](https://kdp.amazon.com/) ,
[Developer
account](https://developer.amazon.com/), or any other account
we make available that allows you to develop or offer software,
goods, or services to Amazon customers;</span>
- offer your products or services on or
through Amazon Services;
- communicate with us by phone, email, or
otherwise;
- complete a questionnaire, a support
ticket, or a contest entry form;
- upload or stream images, videos or other
files to Prime Photos, Amazon Drive, or other Amazon
Services;
- use our services such as Prime
Video;
- compile Playlists, Watchlists,
[Wish
Lists](https://www.amazon.ca/hz/wishlist/ls)or other gift
registries;
- participate in Discussion Boards or other
community features;
- provide and rate
[Reviews](https://www.amazon.ca/gp/help/customer/display.html?nodeId=G4N2FJ6WB9RDPEHW);
- specify a Special Occasion Reminder;
or
- employ
[Product
Availability
Alerts](https://www.amazon.ca/gp/help/customer/display.html?nodeId=202074010),
such as Available to Order Notifications.
**As a result of those actions, you might supply us with such
information as:**
- identifying information such as your name,
address, and phone numbers;
- payment information;
- your age;
- your location information;
- your IP address;
- people, addresses and phone numbers listed
in your Addresses;
- email addresses of your friends and other
people;
- content of reviews and emails to
us;
- personal description and photograph in
[Your
Profile](https://www.amazon.ca/gp/pdp/profile);
- voice recordings when you speak to
Alexa;
- images and videos collected or stored in
connection with Amazon Services;
- information and documents regarding
identity, including Social Security and driver's licence
numbers;
- corporate and financial
information;
- credit history information; and
- device log files and configurations,
including Wi-Fi credentials, if you choose to automatically
synchronize them with your other Amazon devices.
**Automatic Information**
Examples of the information we collect and analyze include:
- the internet protocol (IP) address used to
connect your computer to the internet;
- login, email address, and password;
- the location of your device or
computer;
- content interaction information, such as
content downloads, streams, and playback details, including duration
and number of simultaneous streams and downloads, and network
details for streaming and download quality, including information
about your internet service provider;
- device metrics such as when a device is in
use, application usage, connectivity data, and any errors or event
failures;
- Amazon Services metrics (e.g., the
occurrences of technical errors, your interactions with service
features and content, your settings preferences and backup
information, location of your device running an application,
information about uploaded images and files such as the file name,
dates, times and location of your images);
- version and time zone settings;
- purchase and content use history, which we
sometimes aggregate with similar information from other customers to
create features like
[Top
Sellers](https://www.amazon.ca/gp/bestsellers);
- the full Uniform Resource Locator (URL)
clickstream to, through, and from our websites, including date and
time; products and content you viewed or searched for; page response
times, download errors, length of visits to certain pages, and page
interaction information (such as scrolling, clicks, and mouse
overs);
- phone numbers used to call our customer
service number; and
- images or videos when you shop in our
stores, or stores using Amazon Services.
We may also use device identifiers, cookies, and other technologies on
devices, applications, and our web pages to collect browsing, usage, or
other technical information.
**Information from Other Sources**
Examples of information we receive from other sources include:
- updated delivery and address information
from our carriers or other third parties, which we use to correct
our records and deliver your next purchase or communication more
easily;
- account information, purchase or
redemption information, and page-view information from some
merchants with which we operate co-branded businesses or for which
we provide technical, fulfillment, advertising, or other
services;
- information about your interactions with
products and services offered by our subsidiaries;
- search results and links, including paid
listings (such as Sponsored Links);
- information about internet-connected
devices and services linked with Alexa; and
- credit history information from credit
bureaus, which we use to help prevent and detect fraud and to offer
certain credit or financial services to some customers.
**Information You Can Access**
Examples of information you can access through Amazon Services include:
- status of recent orders (including
subscriptions);
- your complete order history;
- personally identifiable information
(including name, email, password, and address book);
- payment settings (including payment card
information, promotional certificate and gift card balances, and
1-Click settings);
- email notification settings (including
Product Availability Alerts, Delivers, Special Occasion Reminders
and newsletters);
- recommendations and the products you
recently viewed that are the basis for recommendations (including
Recommended for You and Improve Your Recommendations);
- shopping lists and gift registries
(including Wish Lists and Baby and Wedding Registries);
- your content, devices, services, and
related settings, and communications and personalized advertising
preferences;
- content that you recently viewed;
- voice recordings associated with your
account;
- Your Profile (including your product
Reviews, Recommendations, Reminders and personal profile);
- If you are a seller, you can access your
account and other information, and adjust your communications
preferences, by updating your account in
[Seller Central](https://sellercentral.amazon.com) .
- If you are an author, you can access your
account and other information, and update your accounts, on the
[Kindle
Direct Publishing (KDP)](https://kdp.amazon.com/) or
[Author
Central](https://authorcentral.amazon.com/) website, as
applicable.
- If you are a developer participating in
our Developer Services Program, you can access your account and
other information, and adjust your communications preferences, by
updating your accounts in the
[Developer
Services Portal](https://developer.amazon.com/) .